You can call me a digital strategist, an experiential marketer, a brand manager… at my core, I’m a dealmaker, a connector, an entrepreneur. I have a talent for making brands relevant on the web through strategic partnerships, creative digital integrations, cross-platform events, online content development and product placement opportunities. I am President & Co-Founder of IRL Productions and Co-Founder of Change the Ratio. On November 6, 2011 I’m running the ING New York City Marathon with Fred’s Team, to raise money for crucial research at Memorial Sloan-Kettering Cancer Center. Please support my efforts by making a donation here.Tumblr (3.0; @emilygannett)http://www.emilygannett.com/<img src="http://25.media.tumblr.com/tumblr_mba283qBJM1qbyczqo1_500.png"/><br/><br/>http://www.emilygannett.com/post/32744845520http://www.emilygannett.com/post/32744845520Tue, 02 Oct 2012 14:04:51 -0400<img src="http://24.media.tumblr.com/tumblr_m7f2jbHSgx1qa1navo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://didyougetthememo.tumblr.com/post/27560944555/at-a-party-to-celebrate-the-launch-of-flash-sale" target="_blank">didyougetthememo</a>:</p> <blockquote> <p>At a party to celebrate the launch of flash sale site <a href="http://www.nomorerack.com/" target="_blank">NoMoreRack</a> in New York last night, <a href="https://twitter.com/emilygannett" target="_blank">Emily</a> and <a href="https://twitter.com/niche" target="_blank">Nichelle</a> proved that NoMoreStripes is not an issue we are likely to be soon encountering. Ahoy, ladies! Looking lovelier than lovely.</p> <p>PS: nice photobomb, <a href="https://twitter.com/arrrzzz" target="_blank">Arzi</a> </p> </blockquote>http://www.emilygannett.com/post/27565271582http://www.emilygannett.com/post/27565271582Thu, 19 Jul 2012 13:58:07 -0400<img src="http://24.media.tumblr.com/tumblr_m2wabmNABm1qbyczqo1_500.jpg"/><br/><br/><p>Hangover helpers for the wedding after party. P.S. I made these. (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Castaways)</p>http://www.emilygannett.com/post/21589768866http://www.emilygannett.com/post/21589768866Sun, 22 Apr 2012 15:04:34 -0400<img src="http://24.media.tumblr.com/tumblr_m2g6h0At6D1qbyczqo1_500.jpg"/><br/><br/><p>Picture perfect in Pacific Heights (Taken with <a href="http://instagr.am" target="_blank">instagram</a>)</p>http://www.emilygannett.com/post/21059746616http://www.emilygannett.com/post/21059746616Fri, 13 Apr 2012 22:19:47 -0400<a href="http://newschallenge.tumblr.com/post/19492881188/1-what-do-you-propose-to-do-20-words-scale">Knight News Challenge: 1. What do you propose to do? [20 words]Scale the private listserv I...</a>: <p>LOVE IT!</p> <p><a class="tumblr_blog" href="http://newschallenge.tumblr.com/post/19492881188/1-what-do-you-propose-to-do-20-words-scale" target="_blank">newschallenge</a>:</p> <blockquote> <h3>1. What do you propose to do? [20 words]</h3> <p>Scale the private listserv I run for female leaders in technology/media into an open network of and for women.</p> <h3>2. Is anyone doing something like this now and how is your project different? [30 words]</h3> <p>No. This segment is vastly underserved. There are…</p> </blockquote>http://www.emilygannett.com/post/20986595065http://www.emilygannett.com/post/20986595065Thu, 12 Apr 2012 18:25:27 -0400Change the ratio<img src="http://25.media.tumblr.com/tumblr_m0ttidvZFk1rrqgsqo1_500.png"/><br/><br/><p><a class="tumblr_blog" href="http://nytsxsw.tumblr.com/post/19237691179/whats-the-story-this-year-the-weather-longform" target="_blank">nytsxsw</a>:</p> <blockquote> <p>What’s the story this year? The weather? Long-form journalism? Gamification? Jay-Z’s fonts? Who knows, but everyone shares at least one takeaway. As at past SXSW Interactive festivals, relentless person-to-person marketing is the ambient noise humming behind every panel, party and taco truck. We’ve seen the walking USB chargers and the bottomless free energy drinks available at so many downtown corners. Big brands with big marketing budgets live in these spaces - FedEx, Monster and Red Bull. During the weekend rains, agents dispatched by Kraft handed out umbrellas. The price? Allow them to use your phone to take a picture of you holding the umbrella. Then you upload that photo to Twitter with the hashtag <a href="https://twitter.com/#!/search/%23keepyournoodledry/grid/photos" target="_blank">#keepyournoodledry</a>. But many smaller players have unleashed pairs of young mercenaries armed with matching loud T-shirts, stacks of flyers and a gimmick upon Austin. They roam the streets with coupons and bottle openers, or invitations to “be a beta tester.” This low-tech, face-to-face and possibly inefficient strategy is prevalent at an event celebrating the wondrous utopia of connected media. It’s slow going and often requires two foot soldiers to attract the momentary focus of just one individual target. If the overburdened network ever went down, though, these kids would be there to spread the message. <em>— Andrew Kueneman</em></p> </blockquote>http://www.emilygannett.com/post/19257173852http://www.emilygannett.com/post/19257173852Tue, 13 Mar 2012 18:53:40 -0400<a href="http://mashablehq.com/post/16429490953/documented-at-davos">Mashable HQ: Documented@Davos: What Technology Issues Should Be Discussed?</a>: <p><a class="tumblr_blog" href="http://mashablehq.com/post/16429490953/documented-at-davos" target="_blank">mashable</a>:</p> <blockquote> <p><img align="right" src="http://media.tumblr.com/tumblr_lybrbb38au1qd8rzr.jpg" width="250"/></p> <div> <div><em><a href="http://mashable.com" target="_blank">Mashable</a></em> is at the World Economic Forum in Davos, Switzerland this week working with our partner Scribd <a href="http://mashable.com/2012/01/24/davos-2012-world-economic-forum/" target="_blank">to bring our community an inside look</a> at what some of the world’s young leaders, technology pioneers and forward-thinking organizations are discussing at the conference.</div> <br/><div> <div><em>…</em></div> </div> </div> </blockquote>http://www.emilygannett.com/post/16459935089http://www.emilygannett.com/post/16459935089Wed, 25 Jan 2012 06:07:16 -0500<img src="http://24.media.tumblr.com/tumblr_ly5k6efmZp1qbyczqo1_500.jpg"/><br/><br/><p>The @irlprods crew is on road to Davos. So beautiful here. (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Wolfgang Pass)</p>http://www.emilygannett.com/post/16225911203http://www.emilygannett.com/post/16225911203Sat, 21 Jan 2012 09:27:50 -0500<img src="http://24.media.tumblr.com/tumblr_lxyugeO4hk1qcoc21o1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://changetheratio.tumblr.com/post/16029304188/arianna-huffington-kicking-off-wefestival" target="_blank">changetheratio</a>:</p> <blockquote> <p>Arianna Huffington kicking off #WeFestival, talking about her mother (who always sounds so badass) and how she was Arianna’s early champion (and helped her ignore the naysayers). Key lesson from her mother for entrepreneurs: failure is not the opposite of success, failure is a stepping stone to success. (Taken with <a href="http://instagr.am" target="_blank">instagram</a>)</p> </blockquote>http://www.emilygannett.com/post/16056901802http://www.emilygannett.com/post/16056901802Wed, 18 Jan 2012 05:19:29 -0500<img src="http://25.media.tumblr.com/tumblr_lxzompDPVg1qbyczqo1_500.png"/><br/><br/>http://www.emilygannett.com/post/16056888159http://www.emilygannett.com/post/16056888159Wed, 18 Jan 2012 05:18:25 -0500<img src="http://24.media.tumblr.com/tumblr_lxz5toGrxv1qbyczqo1_500.jpg"/><br/><br/><p>See you in Davos my friends!</p>http://www.emilygannett.com/post/16044736423http://www.emilygannett.com/post/16044736423Tue, 17 Jan 2012 22:32:12 -0500<img src="http://24.media.tumblr.com/tumblr_lp57907Ldi1qf2728o1_400.png"/><br/><br/><p>Happy Holidays!</p>http://www.emilygannett.com/post/14763011964http://www.emilygannett.com/post/14763011964Sun, 25 Dec 2011 06:15:54 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/2zls4Ao3GyM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/>http://www.emilygannett.com/post/14702592233http://www.emilygannett.com/post/14702592233Fri, 23 Dec 2011 22:04:26 -0500<img src="http://25.media.tumblr.com/tumblr_lw3j4aUbVr1qbyczqo1_500.jpg"/><br/><br/><p>In-flight reading. Prep for our Davos scout this week! (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Zürich Airport (ZRH))</p>http://www.emilygannett.com/post/14117874421http://www.emilygannett.com/post/14117874421Mon, 12 Dec 2011 10:02:33 -0500<img src="http://24.media.tumblr.com/tumblr_lvyhucAaK11qcoc21o1_250.png"/><br/><br/><p><a class="tumblr_blog" href="http://changetheratio.tumblr.com/post/13982413383/ohsiri" target="_blank">changetheratio</a>:</p> <blockquote> <p>Related:<br/><a href="http://www.slate.com/blogs/xx_factor/2011/12/01/siri_fails_to_produce_good_results_if_you_ask_it_for_abortion_or_birth_control_instead_of_viagra_.html" target="_blank">Siri Doesn’t Know About Your Lady Stuff</a><br/><a href="http://inthesetimes.com/article/12388/siri_and_the_high_tech_gender_gap" target="_blank">Siri And The High-Tech Gender Gap</a></p> </blockquote>http://www.emilygannett.com/post/13983125480http://www.emilygannett.com/post/13983125480Fri, 09 Dec 2011 17:02:37 -0500<img src="http://24.media.tumblr.com/tumblr_lv0l5bNcwN1qbyczqo1_500.jpg"/><br/><br/><p>Looking forward to a productive scout with the @irlprods team today! (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at W Austin)</p>http://www.emilygannett.com/post/13111062372http://www.emilygannett.com/post/13111062372Mon, 21 Nov 2011 09:19:58 -0500<img src="http://24.media.tumblr.com/tumblr_luiyjvOzBo1qbyczqo1_500.jpg"/><br/><br/><p>Came home to find an amazing flower arrangement! Thank you @johncaplan and @opensky! (Taken with <a href="http://instagr.am" target="_blank">instagram</a>)</p>http://www.emilygannett.com/post/12667960073http://www.emilygannett.com/post/12667960073Fri, 11 Nov 2011 20:52:43 -0500<img src="http://25.media.tumblr.com/tumblr_lu7dax91AA1qbyczqo1_500.jpg"/><br/><br/><p>Downtown Doo-Wop (Taken with <a href="http://instagr.am" target="_blank">Instagram</a> at Fanelli’s)</p>http://www.emilygannett.com/post/12381647234http://www.emilygannett.com/post/12381647234Sat, 05 Nov 2011 15:40:09 -0400<img src="http://25.media.tumblr.com/tumblr_ltj5xlcuhK1qbyczqo1_500.jpg"/><br/><br/><p>This is my new couch. Anyone want to come over and help me put it together? :) (Taken with <a href="http://instagr.am" target="_blank">instagram</a>)</p>http://www.emilygannett.com/post/11825843553http://www.emilygannett.com/post/11825843553Sun, 23 Oct 2011 13:58:33 -0400<img src="http://25.media.tumblr.com/tumblr_ltdjqkwzIN1qa1navo1_500.jpg"/><br/><br/><p><a href="http://didyougetthememo.tumblr.com/post/11697418112" target="_blank">didyougetthememo</a>:</p> <blockquote> <p><a href="http://twitter.com/#!/kaylazerby" target="_blank">Kayla Zerby</a> and <a href="http://twitter.com/#!/EmilyGannett" target="_blank">Emily Gannett</a> looking gorgeous to match the gorgeous rooftop views this morning at the Cooper Square Hotel for a breakfast panel on Content Curation, hosted by <a href="http://thoora.com/" target="_blank">Thoora</a>. You make the call: are they Janelle Monae <a href="http://jt-assets.tennmandigital.com/assets/2135/original/Janelle_Monae.jpg?1274506569" target="_blank">lookalikes</a>, or would they <a href="http://rochestercatering.net/images/ProfessionalWaiter.jpg" target="_blank">be happy to refill</a> your iced tea?</p> </blockquote>http://www.emilygannett.com/post/11697953330http://www.emilygannett.com/post/11697953330Thu, 20 Oct 2011 13:31:53 -0400