Change The Ratio: p.s.

You can call me a digital strategist, an experiential marketer, a brand manager... at my core, I'm a dealmaker, a connector, an entrepreneur. I have a talent for making brands relevant on the web through strategic partnerships, creative digital integrations, cross-platform events, online content development and product placement opportunities.

I am President & Co-Founder of IRL Productions and Co-Founder of
Change the Ratio.

On November 6, 2011 I'm running the ING New York City Marathon with Fred's Team, to raise money for crucial research at Memorial Sloan-Kettering Cancer Center. Please support my efforts by making a donation here.

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September 2nd, 2010 at 6:47AM

This tumblr clearly needs a “Who We Are” section but I can’t figure out how to keep the design clean (the theme makes you put the tagline under the title, and I can’t make it not look awful). So in the meantime, because its absence has been pointed out: Change The Ratio is the written…

Well said Rachel!

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changetheratio reblogged this from charitini and added:

Reposted from Sept. 2010, because my updated “Who We Are” post got eaten by Tumblr in yet another epic non-save....
emilygannett reblogged this from changetheratio and added:

Well said Rachel!
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