At a party to celebrate the launch of flash sale site NoMoreRack in New York last night, Emily and Nichelle proved that NoMoreStripes is not an issue we are likely to be soon encountering. Ahoy, ladies! Looking lovelier than lovely.
PS: nice photobomb, Arzi
Hangover helpers for the wedding after party. P.S. I made these. (Taken with Instagram at Castaways)
LOVE IT!
1. What do you propose to do? [20 words]
Scale the private listserv I run for female leaders in technology/media into an open network of and for women.
2. Is anyone doing something like this now and how is your project different? [30 words]
No. This segment is vastly underserved. There are…
What’s the story this year? The weather? Long-form journalism? Gamification? Jay-Z’s fonts? Who knows, but everyone shares at least one takeaway. As at past SXSW Interactive festivals, relentless person-to-person marketing is the ambient noise humming behind every panel, party and taco truck. We’ve seen the walking USB chargers and the bottomless free energy drinks available at so many downtown corners. Big brands with big marketing budgets live in these spaces - FedEx, Monster and Red Bull. During the weekend rains, agents dispatched by Kraft handed out umbrellas. The price? Allow them to use your phone to take a picture of you holding the umbrella. Then you upload that photo to Twitter with the hashtag #keepyournoodledry. But many smaller players have unleashed pairs of young mercenaries armed with matching loud T-shirts, stacks of flyers and a gimmick upon Austin. They roam the streets with coupons and bottle openers, or invitations to “be a beta tester.” This low-tech, face-to-face and possibly inefficient strategy is prevalent at an event celebrating the wondrous utopia of connected media. It’s slow going and often requires two foot soldiers to attract the momentary focus of just one individual target. If the overburdened network ever went down, though, these kids would be there to spread the message. — Andrew Kueneman
Mashable is at the World Economic Forum in Davos, Switzerland this week working with our partner Scribd to bring our community an inside look at what some of the world’s young leaders, technology pioneers and forward-thinking organizations are discussing at the conference.…
The @irlprods crew is on road to Davos. So beautiful here. (Taken with Instagram at Wolfgang Pass)
Arianna Huffington kicking off #WeFestival, talking about her mother (who always sounds so badass) and how she was Arianna’s early champion (and helped her ignore the naysayers). Key lesson from her mother for entrepreneurs: failure is not the opposite of success, failure is a stepping stone to success. (Taken with instagram)
